Engaging with retailers on a whole new level: Zack Dalton with St. Croix Rods.
Posted by
TrackFly July 15th 2024
Why did you decide to join the TrackFly Community?
ZACK
A couple of reasons why we joined with TrackFly...
1. To engage with the retailers on another level.
2. To help us provide better insights on consumer demand trends.
3. Provide better products for our specialty retailers, and in turn help us sell through and help us both make more money.
Why should retailers share data with their brands through TrackFly?
ZACK
Ultimately specialty fly is a two player game that involves the specialty retailer and the manufacturer. I think the two have to work in synergy to kind of really build a product portfolio to meet consumer demand. Manufacturers think they can do it alone, they can't. They need the insights that are provided by the retailers to really deliver on that promise.
How has TrackFly’s data tools influenced your business decisions?
ZACK
It give us direction on how you would invest your resources on that category level. You know, as a good example if you're euro nymphing continues to, the shine wear off on that you're not going to spend as much money trying to build that product category out. You put those resources into more fresh water, applicable products that have more consumer demand. Insights like that are super important to guiding our direction.
TRACKFLY
Ready to access the to tools St Croix Rods uses to save time and more productively engage with their specialty retailers?
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