Simms uses LIVE sell-through to develop better products for retailers.

Posted by TrackFly July 30th 2024
Matt Musick, Wholesale Sales Manager at Simms
Why are you excited about TrackFly and being able to collaborate with your retailers?
MATT MUSICK
You know for me I look at it as data is power right? The more access to data that you have as a retailer, which being a retailer is getting harder by the day, so to be able to have that in the most effective mechanism possible, to be able to make smarter purchases, identify trends earlier on, to be able to capture that momentum behind any type of product out there is just going to be so incredible.

When you look at the new sell-through opportunities that you have when it's making the suggested orders when you look at the amount of time energy and effort that every single retailer and buyer is up against, to have that access at a click of a button is incredible.
What does having this data mean for the feedback you can give your product team?
MATT MUSICK
To have access to sell-through is incredible for us because then we can earlier on in the product development process identify what's truly checking at the retail level to be able to make better products for our retailers so that's just going to create better and better sell-through for our retailers and enhance everybody's business. 
What would you say to retailers thinking about joining TrackFly?
MATT MUSICK
You know for me it's you're essentially putting your heads all together to find the best way to move forward that makes sense for your business.

To be able to use that for your needs specifically not every other single retailer’s needs. So, for me to have access to that data as a retailer is just going to be so incredible..
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