See how Rambler uses market data from TrackFly to launch new product categories.
Posted by TrackFly 2024
Why did you decide to join the TrackFly community?
CALEB SNEAD
When we knew that we were going to launch this new brand in the market we were looking at new products, new verticals, new retailers all this kind of stuff.
We knew that we needed a partner in the industry that would help us with all of the data and the analytics and the insights and all that kind of stuff and we kind of needed that expertise and so when we found you guys, we kind of got on board with TrackFly, that got us excited that we were going to have all these insights with these experts and all these connections with these retailers to see how products were doing, how our products were doing, trends, new products all that kind of stuff.
Was there any other market data resources you tried to find similar to what the TrackFly platform provides Rambler?
CALEB SNEAD
No I didn't find anything out there. I was out there looking for it I was doing all this market research and I kind of felt like I was on my own you know?
I'm just on Google you know looking I'm going to trade shows I'm like trying to learn everything I can. I didn't find anything so when I met you guys for the first time it was kind of like, oh this is what I've been looking for.
What would you say to retailers or brands thinking about joining TrackFly?
CALEB SNEAD
We're really excited about all of this that's happening all of our new products our new branding all of that and part of what we want to do with this is to be really agile to be really proactive and that was a thing that TrackFly is going to help us with is how can we be more proactive with our dealers. For example, we can see inventory levels, and see how our products are doing. Say that we've got a new event coming up or a new launch or any of that kind of stuff.
We can act quicker, make things easier. We want to take some of the hassle away from our retailers for having to reorder inventory and all that kind of stuff and so we're excited how it’s going to help us have better customer service for our retailers.
